If the word “revolution” were to step on a scale, it would weigh a ton. The history behind a word like that is not a peaceful one. The American Revolution, the French Revolution, the Egyptian Revolution and on an on. The Fashion Revolution is an American revolution, a Canadian one too. A British, Italian, Rwandan, Polynesian and Korean. The Fashion Revolution is a world-wide revolution involving every individual wearing clothes on their backs (nudists, you are of course welcome to join too!). What does this revolution look like? You may be surprised.


The concept of buying as voting is pivotal to the Fashion Revolution. Every dollar you spend on your wardrobe can be spent to buy change. Every time you buy those ethically sourced leather sandals, you are voting for the women who made them to continue earing a fair wage for their work. And just as importantly, you are voting against the cheaply made synthetic alternative! Two votes in one. Now that’s good for the soul and the soles!


Fashion Revolution Day reminds us to ask “who made my clothes?” One of the greatest shifts in this revolution is for apparel companies to be able to give credibility to each individual involved in the process of creating the clothes you wear. Many brands couldn’t tell you where the cotton in your new pullover was spun or farmed, even if they wanted to! There are many degrees of separation in each step in the production of your clothing. For example, spinning mills don’t buy from just one farm, this changes depending on factors like the availability and price of the cotton. A revolution would mean giving cotton farmers the opportunity to see their labour come to fruition with the production of that awesome tee! A fashion revolution would mean everyone involved in making your new bomber jacket would feel that gratification when you wear their final product!


The “Farm to Fork” food revolution was successful because people became increasingly alarmed by the question marks behind every bite of food they ate. It’s a perfect example of how asking questions like “where did the tomato in my BLT come from?” can shift the way an entire population consumes food! If we all ask questions, we create a demand. And if there is a demand, companies WILL find a way to connect with the people producing their garments. Project JUST is an perfect example of this! (Check out our pilot project!)


Being transparent and sustainable about the way we make our clothes is important, but fashion is also key to this revolution. If we could become more creative about what we wear, then we wouldn’t feel the need to necessarily throw out what was out of style. If we could re-style, upcycle, change it around and give those bell bottoms a new life, then we are already taking a huge leap forward! Maybe even a leap wearing repurposed bell bottoms! Who said revolutions didn’t have to be fun?

Finally, a fashion revolution means refusing to accept a system that exploits people around the world. It means feeling good about the clothes you wear, because solidarity looks good on everyone, and never goes out of style!

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