Bringing thousands of pounds of forgotten clothing to life.

Clothing The Loop launches as a space to encourage the movement towards a more circular economy in the production of fashion around the world. The project was born from a collaboration with Von Wong, international renowned photographer notorious for documenting his intrepid adventures and epic photography.

Clothing The Loop makes a statement on the quantity of clothing used throughout a person’s lifetime. We are reminding individuals to worship their clothing for the good friends they are – honouring Mother Nature in the process. We also aim to encourage brands to spotlight the possibilities of a circular model for clothing, and reduction of waste.

2500 kg of clothing is how much you will buy over your lifetime.

2500 kg of clothing is how much we used to create 3 giant structures honouring the natural resources most greatly affected by fashion.