“I remember the day Piktochart turned four and reached a new height of five million users worldwide. That’s more than the entire population of New Zealand or Costa Rica! It was certainly a milestone for us, and it was also something to celebrate!

But knowing that people in large numbers are indeed using our product, doesn’t answer the most important question to successfully continue on our journey:

‘Who are they? And why are they using Piktochart?’”

Read full article.